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How to navigate the new world of digital advertising
Related research and analysis from GigaOM Pro:Subscriber content. Sign up for a free trial.Q4 Wrap-up: SOPA and the future of digital contentSocial third-quarter 2012: analysis and outlookWho and what...
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Media store wars: iTunes vs Amazon vs Google Play
Updated. Google now activates one million Android devices per day and has 400 million devices in the wild, but its media store efforts have lagged. Compared to Apple’s iTunes and Amazon’s various...
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Paywall startup Tinypass adds metered subscriptions for small publishers
New York-based startup Tinypass, which helps small publishers and content creators charge for content online through existing platforms like Google, is rolling out metered content options to all of its...
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Pearson exec: we need to be an “Electronic Arts for education”
What does publishing giant Pearson have in common with the giants of the video game industry? Not enough, apparently. In a conversation at the SIIA Ed Tech Business Forum, Luyen Chou, chief product...
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How consumer media will change in 2013
Related research and analysis from GigaOM Pro:Subscriber content. Sign up for a free trial.Who and what to watch in the new era of the living roomWhat the shift to the cloud means for the future...
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How to compete with Facebook in 2013
Related research and analysis from GigaOM Pro:Subscriber content. Sign up for a free trial.Social-TV apps and consumer behaviorConnected world: the consumer technology revolutionNewNet Q4: Platform...
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Press+: Publishers are charging more for digital content and offering less free
RR Donnelley’s Press+, which helps more than 400 publishers offer metered paywalls and manage digital subscriptions, says its clients are charging more for monthly subscriptions while offering fewer...
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Digital learning startup Benchprep expands into video-based software training...
When Benchprep launched two years ago (and rebranded from its initial launch as Watermelon Express), it focused only on interactive test prep content. But over time, it spotted an opportunity in...
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Can publishing giant Wiley take on lynda.com and others with new digital...
If you want to learn how to create an infographic, build your own website, make heads or tails out of an Excel spreadsheet or accomplish any other software-related goal, you can head to lynda.com,...
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Podcast: Why the digital age needs an effective content licensing strategy
Historically publishers have lacked focus on licensing and syndicating digital content. The latest GigaOM Research podcast features Connected Consumer curator Paul Sweeting, who discusses how social...
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Content monetization: News licensing and syndication still need marketplaces...
Publishers’ lack of strategic focus on licensing and syndication today is matched by nearly equal indifference from software developers, entrepreneurs, and investors. Millions of investment dollars and...
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Sector RoadMap: Content personalization in 2013
Content owners, whether they are publishers, retailers, or marketers, are always looking for new ways to deliver a unique experience to their customers. We call this content personalization. Key trends...
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Clay Christensen takes closer look at how online learning will disrupt K-12...
When you first hear disruptive economics guru Clayton Christensen’s prediction that by 2019 half of all K-12 classes will be taught online, it’s easy to wonder if brick-and-mortar schools as we know...
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10 strategies for improving content marketing with analytics
For successful content marketers, conversion rates improve when content becomes contextual, tells a compelling story, and includes measurable results. Related research and analysis from GigaOM...
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How to compete with Facebook in 2013
Facebook, with its network-effect-driven scale, dominates the social media landscape. LinkedIn and Twitter follow at a distant second and third. This market will continue to be defined by these...
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Digital Content Market in Upheaval, But Growing
The world of digital content is in a state of almost continuous upheaval, but a new report from GigaOM Pro analyst Paul Zagaeski estimates that the worldwide market for digital goods will grow to $36...
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Forget Netflix. E-book Publishers Need a Hulu
For all its growth, the e-book market has been stillborn in one major way: methods in which to monetize. But recent news that a Spanish company called 24Symbols went into beta on a an e-book service...
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Apple Could Win the Cloud Music Game Thanks to Google and Amazon
Google announced its new cloud music service Wednesday, and Amazon revealed its own Cloud Player in late March. At this point, Apple is really the last major player to make its move. But judging by the...
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Amazon: The Book Industry “In a Box”?
While most thought the biggest news out of Amazon's e-book business this week was the revelation that e-books now eclipse print books, it was the launch of the company's second genre imprint in the...
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Taboola updates recommendation tools for publishers
Taboola is giving its publishers more control over the automated video recommendations that are served up on their websites. To highlight these changes and to take advantage of them, Taboola just...
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